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WordPress has been making a splash in the internet world for several decades now. Today, if you look at the statistics of any internet company, you will find that most of the websites are being powered by WordPress itself. Its flexible plugin system has made it the first choice for web developers and the low cost of development has attracted many business owners.

One of the most powerful and successful plugins for WordPress website development is WooCommerce. It is a plugin that adds unbeatable online eCommerce features to a WordPress website. It is especially suitable for all small to medium-sized business owners who want to sell their products online while spending very little on their online business unit.

The never-ending features of the WooCommerce development company provide end-to-end eCommerce capabilities.

Some of these features are described below:-

• Free and Open-source
  WooCommerce offers a plethora of eCommerce features for any business requirement, plus it's entirely free. To be given away such a high-end and robust product for free is a great gesture for any entrepreneur. WooCommerce is completely open-source, which implies you can transform and customize anything and everything. Because you have total control, you can add endless features and functionality to its core, and take advantage of its adaptability.

• A Modular System

WooCommerce is kept modular from its architectural standpoint so you can attach only the options and functionality you require. It is built to work side by side with your preferred WordPress plugins to bring together all the features you want from other plugins.

• Unrestricted Customization

WooCommerce is created to work seamlessly with themes you know and love to include, including each year's default WordPress theme and various traditional themes from around the web. WooCommerce offers an editing feature to edit any part of your site, from the homepage layout to the purchase button, so that the theme you create stands out from your competitors and is attractive.

• Variety of Products

Products are the most important thing for any eCommerce store and WooCommerce gives the ability to define the physical products that are sent to the customer and also the digital products that the customer can download. Affiliate products are another possibility that WooCommerce offers. Affiliate products are products that are available to customers on other sites with affiliate links. Another top product feature comes with the option to set price, stock, and images for each variation.

• Order and Inventory Management

It also offers an easy-to-use backend facility along with order management and inventory management. Inventory management allows for tracking stock levels, keeping stock after an order is canceled, receiving notifications for low item quantities and out-of-stock items, hiding out-of-stock items, and more. It lets administrators add customer notes, edit stock manually, mark items as shipped by you, and maintain the fulfillment process.

• SEO, Coupons & Other Features

WooCommerce works under the WordPress environment which is recognized as one of the most scalable platforms for search engine optimization practices. Other popular features it supports are customer coupons for a specific amount, a certain percentage off, or special offers like free shipping. Apply coupon code to entire cart or certain products. View reports like sales, refunds, and coupons over time.